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Today’s job market is competitive, and employers are looking for top applicants. Candidates who have a unique skill set and are knowledgeable with industry trends, among other things, tend to be the most wanted. Our recruiters at Atlas Consulting have compiled important personal branding tips to help you land the job of your dreams.


Figure out what you want to do and how you want to be perceived by potential employers. Take the time to learn and understand the specific skills and attributes you can offer employers that your competitors may not have.


Create a personal brand that employers love. It’s necessary to create a brand for yourself that employers and recruiters will love. There is no one-size fits all answer on how to do this, but let your personal brand tell a story about you. Show potential employers that you love what you do, but remember to keep things consistent and professional.


Take control of your personal brand. Most potential employers are going to Google your name to see what information they can find about you. Take control of their search by developing an online portfolio. This gives employers access to your work, the ability to assess your skills, and identify your accomplishments. Remember, your professional reputation is tied directly to your brand.


Be open-minded. The job market might not be the best, and plenty of recent graduates have made their pessimism apparent. It’s time to push your negative thoughts aside and show employers that you are curious, open, and willing to learn. Companies are looking for employees who have a strong point of view, and aren’t afraid to bring their fresh ideas to the workplace.


Keep learning. Increased knowledge equals continued employment. Employees who are already in the workforce are taking action by taking training courses and implementing career-enhancing strategies. Find an area of expertise you are interested in and sign up for seminars to make yourself the expert in that area.


Take time to network. Have you ever heard, “It’s not what you know, it’s who you know?” Well, this statement couldn’t be more true when job-hunting. You may have all of the qualifications necessary for a particular job, but the person you met at last week’s networking event may be able to help you get your foot in the door. Build a network of trust contacts in various industries that could potentially help you find your next career.


Be service-oriented. Service-oriented jobs, such as providing tech support, are on the rise. They help others see you as competent and likeable.


For more information on mastering your personal brand, contact the staffing experts at Atlas Consulting today!

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